V.S.Senthil Kumar founder and CEO of IISB is an Advertising and Television Media expert  with more than 20 years of experience. He has headed and launched several TV Channels in South India and had created several brands from initiation. As a Hollywood trained filmmaker and cinematographer VS has produced and directed many successful TV commercials, Corporate Videos, documentaries, social media films for leading Brands in India. His Political strategies has helped many politicians to win elections in Tamil Nadu.